A reputed private commercial bank
A reputed private commercial bank
A reputed private commercial bank
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Summary
- Vacancy: —
- Location: Anywhere in Bangladesh
- Experience: At least 5 years
- Published: 28 May 2025
Requirements
Education
- Bachelor/Honors
Bachelor’s or Master’s degree in Communications, Journalism, Public Relations, Marketing, or a related field from a UGC-approved university is preferred, with no third division and a minimum CGPA of 2.50 out of 4.00.
Experience
- At least 5 years
Additional Requirements
- Excellent communication skills in both Bangla and English, with the ability to write clear, engaging, and media-ready content.
- Strong grasp of Bangladesh’s media landscape, including emerging digital and social media trends.
- Capable of performing effectively under pressure, particularly during crises or time-sensitive situations.
- Familiarity with media monitoring tools and PR software is an added advantage.
- Energetic, detail-oriented, proactive, and a strong team player.
Responsibilities & Context
The Media Relations Associate/Manager will play a vital role in building and maintaining a strong public image by managing strategic relationships with print, electronic, and digital media. This role involves proactive media planning, content development, handling media inquiries, and supporting crisis communication efforts. The individual will work closely with internal teams and external stakeholders to ensure consistent and positive representation across all platforms.
- Core Responsibilities:
(i) Develop and nurture strategic relationships with journalists, editors, bloggers, influencers, and media outlets across platforms.
(ii) Write, edit, and distribute high-quality press releases, op-eds, articles, Q&A responses, and official statements.
(iii) Plan and execute media strategies for campaigns, product launches, CSR initiatives, and major events.
(iv) Coordinate press conferences, media briefings, interviews, and manage logistics for media visits.
(v) Respond to media queries promptly and accurately, ensuring clarity and alignment with organizational messaging.
(vi) Act as a spokesperson when delegated or support spokespersons with messaging frameworks and briefing materials.
(vii) Monitor media coverage, analyze campaign effectiveness, and prepare periodic media performance reports.
(viii) Maintain a detailed media contact database and a regularly updated media activity calendar.
(ix) Collaborate with digital and content teams to ensure unified messaging across traditional and online channels.
(x) Assist in planning and managing communication during crises or reputational risks.
(xi) Stay informed on media trends and competitor activities to provide timely strategic insights.
(xii) Coordinate with PR agencies, freelancers, or consultants when external support is required.
Skills & Expertise
Corporate Communication
Journalism
Public Relation
Employment Status
Full Time
Job Location
Anywhere in Bangladesh